Work across many roles
Since then, I have worked as an actress, author, speaker, host, activist and content creator. I have spoken about faith, identity, representation and the importance of creating space for people who are often underestimated.
About Iman
My career started in a way I could never have planned.
I became known through my role as Sana Bakkoush in the Norwegian series SKAM. The role gave me visibility, a large platform and opportunities I had never imagined. But it also taught me that being visible is not the same as being known.
From a role to my own voice
Being recognised is not the same as being understood.
For a long time, people recognised the character before they recognised me. I had to figure out how to build something around my own voice, experiences and values, rather than around a role I had played.
Recognition for the work
My work has been recognised by Forbes Europe's 30 Under 30, The Girl Award and The Bridge Builder Award.
Read about The Girl Award 2024 · Read about The Bridge Builder Award
The periods that taught me most
Still, the most important lessons came from the periods when I felt unsure about my direction.
I had experience, visibility and many different interests, but I did not always know how they fit together. I spent years trying to understand what I wanted to be known for, which opportunities were right for me and how to build a career without compromising my faith, values or identity.
One title was never the answer
Eventually, I realised that I did not need to force myself into one title. I needed to understand what connected everything I cared about.
Clarity changed what I could build
That clarity changed the way I saw my platform and what I could build with it.
Today
I help ambitious women build personal brands that reflect who they are and where they want to go.
Many of the women I work with already have valuable experience and something meaningful to say. They may be building a business, developing an idea or preparing to step into a more visible role. What they often lack is a clear direction and a strong foundation that brings everything together.
Not a formula for becoming an influencer
My coaching is not about becoming an influencer or sharing every part of your life online. It is about understanding what you want to be known for and communicating it in a way that feels clear, honest and strategic.
Direction, message and presence
Together, we work on your direction, message, positioning and presence, so your personal brand can support the opportunities and future you want to create.
Your next chapter
Build from what is already true.
You do not need to become someone else to build a strong personal brand. You need to help people understand who you are, what matters to you and why your work is worth paying attention to.